Question: Question 9 (2 points) What tool would a real estate investor use to seek to describe the human characteristics of consumers that may have bearing
Question 9 (2 points) What tool would a real estate investor use to seek to describe the human characteristics of consumers that may have bearing on their response to products packaging, advertising and public relations efforts? 1) geographical information system 2) census data and a marker 3) psychographics 4) survey research
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