Question: Question 9 (2 points) You are interviewing for a media position. The interviewer says that the position will involve working with both measured and unmeasured

Question 9 (2 points) You are interviewing for a media position. The interviewer says that the position will involve working with both measured and unmeasured media. Then she asks what you know about these two types of media. You should answer by saying: "Measured media includes paid Internet search and retail shelving. Unmeasured media consists of syndicated and local TV." "Measured media is directed at households and individuals. Unmeasured media is directed at businesses and members of trade channels." "Measured media include the Internet, television, radio, magazine, newspaper, and outdoor media. Unmeasured media include everything else, such as events, product placements, and coupons." "In the early days of advertising, all media were unmeasured. Currently, however, only advertising on the Internet is considered unmeasured." O

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