Question: Question 9 (20 points) From CHAPTER 14 Although mobile advertising makes up a small percentage of online advertising, it is one of the fastest-growing advertising

Question 9 (20 points) From CHAPTER 14 Although mobile advertising makes up a small percentage of online advertising, it is one of the fastest-growing advertising channels. But one obstacle is measuring return on investment in mobile advertising. How are marketers doing so? Research and discuss some major metrics marketers should use to measure effectiveness of mobile advertising. What mobile advertisers do you respond to the most, and why? What type of mobile advertising turns you off? What are some long-term trends in mobile advertising that will change how we view and respond to them

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