Question $9(4$ points$)$

While businesses use social media for marketing and promotional purposes, primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies may also find social media useful for $q,$

$$ improving search engine ranking and increasing website traffic

$$ reducing the number of specialized resources required to maintain social media websites

showcasing the firm's social responsibility and public relations activities

$$ providing a platform for antagonists to post comments about products

reducing their marketing expenditures