Question: Question 9 A newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an

Question

9

A newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business. What promotion element would the national chain of coffee shops most likely use to improve its corporate image, which has geen tarnished by these accusations?

public relations

direct marketing

word

-

-

mouth communication

sales promotion

personal selling

Question 9 A newspaper article reported on a lawsuit in which

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