Question: Question 9 A testimonial executional framework: relies on emotions to establish a brand in the consumer's mind. features someone expressing a positive experience with a

Question 9
A testimonial executional framework:
relies on emotions to establish a brand in the consumer's mind.
features someone expressing a positive experience with a company or product.
uses the problem-solution elements of a slice-of-life approach.
employs a fantasy in which an endorser interacts with an animated character.
Question 9 A testimonial executional framework: relies on emotions to establish

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