Question: Question 9. (a) Which parties are impacted by reverse mortgages marketing strategies? (b) If you are a bank hoping to increase profits, would you try

Question 9. (a) Which parties are impacted by reverse mortgages marketing strategies? (b) If you are a bank hoping to increase profits, would you try to expand your marketing of reverse mortgages to seniors? (c) If you are a marketing manager at a bank that has made the strategic decision to grow its reverse mortgage business, how would you go about promoting the product?

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