QUESTION 9 All the below elements should be evaluated before any company decides to go global, except for: a. Cultural environment b. Natural environment c. Political legal environment d. Global marketing environment e. Economic environment ALL QUESTION 10 The following type of marketing involves sending out mails, fliers, testers, and DVDs to consumers? a. Direct-response marketing b. Direct- mail marketing c. Direct-mobile marketing d. Kiosk marketing e. Online marketing Click Save and Submit to save and submit. Click Save All A QUESTION 11 Marketers need to make a difference between needs and wants, because? a. It makes sure that the sale of products is because of clear understanding of the different product characteristics and functionalities. b. It will help to create products that will meet customers' wants and fulfill their needs. C. It will help them to make products for wants and needs, which are originally different from ech other. d. It will make sure that the customer knows if a want is being fulfilled or a need. e. It will help marketers to show that wants are actually needs but not clearly identified. QUESTION 12 QUESTION 12 What type of data would a firm use when deciding where an ad should be placed? a. Media usage by the target audience b. Test data from trial subjects. c. Product knowledge of target customers d. Quantitative measures of brand knowledge e. Report data regarding campaign reach Click Save and Submit to save and