Question $9($Mandatory$)(1$ point$)$

Firms that use the same brand name for new products can spend relatively less on marketing costs for the new

product because

A$)$ well$-$known brands are less likely to introduce brand extensions

B$)$ consumer loyalty can be bought for less now compared to the past

C$)$ people already know what the brand means

D$)$ brand equity can be obtained only by means of product line depth

E$)$ brands protect corporate copyrights.$^2$