QUESTION $9$

$($Scenario $2-4)$ A client has grown dissatisfied with its ad campaign. What is the best way the agency can respond?

$3\mathrm{.}33$ point

Account management should first talk with the client about the nature of their dissatisfaction; then proceed with item $"c"$ below.

Assemble the entire agency team assigned to this client and have a brainstorming session Fall on the planner to assemble data on how the ads are received by the target consumer, then call a meeting of Account Management, Creative, and Account planning with client executives to identify the best path forward

Blame on problems with the client's product line that no advertising should be expected to fix