QUESTION $9$

Trading up refers to

adding product features but reducing the price.

changing the distribution channel members to higher$-$service$-$quality retailers.

adding value to the product $($or line$)$ through additional features or higher$-$quality materials.

reallocating marketing resources from a poor$-$performing target market to one that demonstrates greater potential for future growth.

offering consumers a discount when they purchase a more expensive version of the product.