Question: Question A: Analyse the Airbnb case study and other relevant information on Airbnb to practically explain how Airbnb can, or are, already using each of

Question A:

Analyse the Airbnb case study and other relevant information on Airbnb to practically explain how Airbnb can, or are, already using each of the nine decisions to develop their marketing. strategy.

  1. Decision 1: Market and product development strategies
    1. market penetration
    2. market development
    3. product development
    4. diversification

  1. Decision 2: Business and revenue models strategies

  1. Decision 3: Target marketing strategy

  1. Decision 4: Positioning and differentiation strategy (including the marketing mix)

  1. Decision 5: Customer engagement and social media strategy

  1. Decision 6: Multichannel distribution strategy

  1. Decision 7: Multichannel communications strategy

  1. Decision 8: Online communications mix and budget

  1. Decision 9: Organisational capabilities and governance

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