Question (a) Diagnosis is a process a manager can conduct when there is a discrepancy between the expected business performance and actual business performance. With any diagnosis model, explain how a manager can perform a diagnosis to identify areas for improvement. You are required to briefly explain your selected model. (15 marks)

(b) Mollie, the CEO of ABC.com opines that an organizational change is about changing the competitive strategy of its business. With the right competitive strategy, he has the confidence to win over the market. Apart from getting the strategy right, advise Mollie what are the other aspects he must get it right to achieve his business objective. (10 marks)