Question A: Identify the reason redesign and why it is necessary.

A. DUTCH BOY BRUSHES UP ITS PAINTS READING DUTCH BOY BRUSHES UP ITS PAINTS Dach Boy Refresh SCH Aas By Elimo oder Sherwin-Williams' Dutch Boy Group put a revolutionary spin on paintcans with its innovative square-shaped Twist & Pour" paint-delivery container for the Dirt Fighter interior latex paint line. The four-plece square container could be the first major change in how house paint is packaged in decades. Lightweight but sturdy. the Twist & Pour "bucket" is packed with so many conveniences, it's next to impossible to mess up a painting project Winning Best of Show In an AmeriStar packaging competition sponsored by the Institute of Packaging Professionals, the exclu- sive, all-plastic paint container stands almost 7% In tall and holds 126 oz, a bit less than 1 gal. Rust-resistant and moisture-resistant, the plastic bucket gives users a new way to mix, brush, and store paint. A hollow handle on one side makes it comfortable to pour and (carry). A convenient, snap-in pour spout neatly pours paint into a tray with no dripping but can be removed if desired, to allow a wide brush to be dipped into the 54-in.-dia. mouth. Capping the container is a large, twist-off lid that requires no tools to open or close. Molded with two lugs for a snug-finger-tight closing, the threaded cap provides a tight seal to extend the shelf life of unused paint While the lid requires no tools to access, the snap-off carry bail is assembled on the container in a "locked-down position" and can be pulled up after purchase for toting or hanging on a ladder. Large, nearly 442-inch-tall label panels allow glossy front and back labels printed and UV-coated to wrap around the can's rounded corners, for an impressive display Jim MacDonald, co-designer of the Twist & Pour and a packag- Ing engineer at Cleveland-based Sherwin-Williams, tells Packag. ing Digest that the space-efficient, square shape is easier to ship and for retailers to stack in stores. It can also be nested, courtesy Courtesy of Dutch Boy of a recess in the bottom that mates with the lid's top ring. "The new design allows for one additional shelf facing on an eight-foot rack or shelf area." The labels are applied automatically, quite a feat, considering their complexity, size, and the hollow handle they likely encounter during application. MacDonald admits, "Label application was a challenge. We had to modify the bottle several times to accom- modate the labeling machinery available." Source: "Dutch Boy Brushes Up Its Paints." Packaging Digest October 2002 Copyright 2002 Reed Business Information. Used with permission. Question A: Identify the reason redesign and why it is necessary