Question A2 Top Tots Ltd has recently developed a state of the art baby carriage for infant children. The baby carriage, named the 'Cruiser', is manufactured from a rare substance (CLO), which gives it superior strength and quality compared to any other baby carriage on the market. The marketing director believes that the fact that the Cruiser weighs less than half of the weight of all currently available baby carriages and is cutting edge in terms of style, will give the company a considerable competitive advantage. The senior management committee is now in the process of putting together a pricing strategy. Briefly explain what is meant by a market skimming pricing strategy and a [10] penetration pricing strategy. Discuss the relative advantages and disadvantages to Top Tots of each approach in the context of the Cruiser.