Question A7

Globalization leads to the soaring development of data management and innovative technologies in the aviation industry. The conventional brick-and-mortar intermediaries become less dominant in the airline market whereas mobile applications initiate catalytic effects to drive the seamless connection to the smart aviation services.

Airlines are capsulate the real-time passenger comments throughout the flight to analyze its service quality and efficiency. While progressive automation services and facilities are established at regional and worldwide airports, the application of the electronic business is gradually significant to incorporate the functionality of business intelligence in the dynamic aviation environment.

In respect to the different aviation sectors, analyze how electronic business exerts impacts to the productivity of the aviation industry and enhances the value-proposition through effective communications to strengthen the air traveller loyalty. (25 marks)