Question: QUESTION ANSWER Functional planning is an ongoing process of decision making that guides a firm in both the short term and the long term a

QUESTION
ANSWER
Functional planning is
an ongoing process of decision making that guides a firm in both the short term and the long term
a managerial decision process that matches the firm's resources and capabilities to its marketing opportunities for long-term growth
a decision process that focuses on developing plans for day-to-day activities that carry out an organization's functional plans
a decision process that concentrates on developing detailed plans for strategies and tactics for the short term, supporting an organization's long-term strategic plan
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QUESTION ANSWER Functional planning is an ongoing process of decision making

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