Question: QUESTION ANSWER In the chapter's opening case, Acrelec, a French digital signage company, is piloting technology to help retailers manage the shopping experience. is able

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In the chapter's opening case, Acrelec, a French digital signage company, is piloting technology to help retailers manage the shopping experience. is able to personalize shoppers' experiences when they are in stores based on the items they pick up, even if they don't purchase them.
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QUESTION ANSWER In the chapter's opening case, Acrelec, a French digital

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