Question: QUESTION ANSWER involves comparing the company's products and processes to those of A competitive marketing strategy competitors or leading firms in other industries to identify

QUESTION

ANSWER

involves comparing the company's products and processes to those of

A competitive marketing strategy competitors or leading firms in other industries to identify best practices and find ways to improve quality and performance.

Competitor analysis

Customer value analysis

Benchmarking

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QUESTION ANSWER involves comparing the company's

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