Question: QUESTION ANSWER Relative advantage is the extent to which a new product is consistent with existing cultural values, customs, and practices the degree to which

QUESTION
ANSWER
Relative advantage is
the extent to which a new product is consistent with existing
cultural values, customs, and practices
the degree to which a consumer perceives that a new product provides superior benefits
the ease of sampling a new product and its benefits
the degree to which consumers find a new product or its use difficult to understand
QUESTION ANSWER Relative advantage is the extent

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