Question: QUESTION ANSWER What is a touchpoint? Large quantities of data within variables that have identified relationships to more accurately predict specific future outcomes A single

QUESTION
ANSWER
What is a touchpoint?
Large quantities of data within variables that have identified relationships to more accurately predict specific future outcomes
A single page on a website that is built for a particular direct marketing opportunity
The process or roadmap a customer follows to become aware of, consider and evaluate, and decide to purchase a product or service
Any connection of direct interface between customers and a complany
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QUESTION ANSWER What is a touchpoint? Large quantities of data within

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