Question: QUESTION Assume, ABC Company successful has been at developing a compelling value proposition and brand image for its products and services via variety forms of

QUESTION

Assume, ABC Company successful has been at developing a compelling value proposition and brand image for its products and services via variety forms of marketing communication. ABC company needs to establish and overall promotion budget for all areas of the promotion mix (advertising, sales promotion, public relation, personal selling, social media) and then determine the amount that should be allocated to advertising to accomplish the sales objective of the firm.

The type of media to use is very important depending on the market being entered. Based on this,

a) Explain FIVE (5) message appeals strategies for ABC Company to design advertisement.

b) Describe FOUR (4) how the evolution of mobile device has changed the way marketers in ABC Company to promote their products and services. Support the answer by using ABC company situation to achieve their marketing communication goals.

Please include References (APA format).

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