Question B$2($you may not choose this if you did A$5)$

From: Bjorn A$.$ Payne Diaz, Marketing Director

To: You

Re: It$$s life, but not as we know it I want to launch a major social media campaign using Facebook, Twitter, and several other web properties.

What IT infrastructure will we need to support it $($consider increased web traffic, phone calls and anything else you can come up with$)?$ What in$-$house technology implications $($and related overhead costs$)$ might this campaign have? How do we go about evaluating IT costs for this as part of establishing a business case for my campaign proposal? Can you get me a memo on this?