Question: Question B1 (a) Using relevant examples, explain four characteristics of services. (b) Using examples, evaluate importance of people, process and physical evidence being integrated with

Question B1 (a) Using relevant examples, explain
Question B1 (a) Using relevant examples, explain four characteristics of services. (b) Using examples, evaluate importance of people, process and physical evidence being integrated with other elements of the marketing mix. [10] [10]

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