Question: Question: Company X intentionally added a manipulating device into their passenger cars for better performance. However, when it was caught by a regulatory body for

Question: Company X intentionally added a manipulating device into their passenger cars for better performance. However, when it was caught by a regulatory body for the infringement, X faced a lot of customer outrage and its brand identity of X was severely tarnished. Suggest different ways X could revitalise its brand or reconceptualise its brand identity?

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