Question Completion Status O Faise QUESTION 24 2 poin A firm's marketing strategy consists of specific target markets, positioning, the marketing mx and marketing expenditure levels: and expresses the marketing logic or philosophy by which the company hopes to achieve profitable relationships. O True e False QUESTION 25 2 points is the net present value of the stream of future profits expected over the customer's lifetime purchases. 2 points QUESTION 26 A companys value proposition refers to how a company will create differentiated value for targeted itants te occupy within identified and selected market segments