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QUESTION $55$

During a negotiation for a new marketing automation platform, the Director of Marketing at a global consumer goods company expresses doubts about the platform's ability to integrate with their existing digital marketing tools, which include various third$-$party applications and custom$-$built solutions. The Director is also concerned about potential data migration issues and the platform's ability to support their global marketing campaigns. The salesperson is asked for detailed information on high$-$level assurances about integration and data migration without detailed documentation or examples of successful global implementations.

True

False