QUESTION / Concerning the macro marketing environment - the acronym PESTO includes of the following Except O technology environmental economic people N social QUESTION 8 inder A typical marketing plan does NOT include which one of the following O a strategic product plan an analysis of a company's product strengths and weaknesses a review of the current marketing mix strategy for the product O marketing metrics a situational analysis of the marketplace for the product being reviewed QUESTION 10 Using the intemet to conduct market research has all of the following strengths Except: control of interviewer effect control of the sample cost quantity of data collected speed of data collection are the largest group of wholesalers? brokers Specialty wholesalers O manufacturer sellers O agents merchant wholesalers QUESTION 12 Which of the following pricing strategies is legal? price fixing high low pricing bid naging Bait and Switch Price Maintenance