Question: Question Consider some educational institutions that are relevant to you. What are their main points-of-parity and points-of-difference? Arguably, packaging is one of the most important

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Consider some educational institutions that are relevant to you. What are their main points-of-parity and points-of-difference?

Arguably, packaging is one of the most important elements to build brand equity. Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions.

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