Question: Question content area top Part 1 A _ _ _ _ _ _ _ _ pricing strategy for an offering begins with an assessment of

Question content area top

Part

1

________

pricing strategy for an offering begins with an assessment of customer needs and perceptions. Then a target price is set based on customer perceptions of worth.

Question content area bottom

Part

1

.

cost

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based

.

competition

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based

.

value

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added

.

target costing

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value

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based

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