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Part $1$

A nationwide$$ fast$-$food restaurant is considering adding an innovative new item to its menu. It introduces the item at a few carefully selected restaurants that most accurately represent its test market and carefully evaluate$$ consumers' reaction to it$.$ Which stage of the product development process does this BEST$$ represent?

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Part $1$

A$.$

Commercialization

B$.$

Product testing and test marketing

C$.$

Concept testing

D$.$

Business analysis

E$.$

Prototype development