Question: Question content area top Part 1 A passionate commitment to one brand has been referred to as _ _ _ _ _ _ _ _

Question content area top
Part 1
A passionate commitment to one brand has been referred to as_____________ by one major advertising agency.
Question content area bottom
Part 1
A.
an emotional oracle effect
B.
mood congruency
C.
a lovemark
D.
sadvertising
E.
material accumulation

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