Question content area top

Part $1$

A professor at a small private college in New Hampshire who studies buyer behavior has joined with a group of other professors from the area to promote research projects that include the goal of helping people or bringing about social change. In which type of research is the group$$ involved?

Question content area bottom

Part $1$

A$.$

Corporate responsibility

B$.$

Market access

C$.$

Cause marketing

D$.$

Transformative consumer

Question content area top

Part $1$

A professor at a small private college in New Hampshire who studies buyer behavior has joined with a group of other professors from the area to promote research projects that include the goal of helping people or bringing about social change. In which type of research is the group$$ involved?

Question content area bottom

Part $1$

A$.$

Corporate responsibility

B$.$

Market access

C$.$

Cause marketing

D$.$

Transformative consumer