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Part $1$

An interesting tool that can be used for segmenting markets is called PRIZM NE$.$ After you input your zip$$ code, you receive several descriptions of people in your area. This is an example of which type of$$ segmentation?

Question content area bottom

Part $1$

A$.$

Discretionary income

B$.$

Geographic

C$.$

Demographic

D$.$

Behavioral

E$.$

Psychographic