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Part 1

Home Builder Supply, a retailer in the home improvement industry, currently operates seven retail outlets in Georgia and South Carolina. Management is contemplating building an eighth retail store across town from its most successful retail outlet. The company already owns the land for this store, which currently has an abandoned warehouse located on it. Last month, the marketing department spent

$15,000

on market research to determine the extent of customer demand for the new store. Now Home Builder Supply must decide whether to build and open the new store.

Which of the following should be included as part of the incremental earnings for the proposed new retail store?

a. The original purchase price of the land where the store will be located.

b. The cost of demolishing the abandoned warehouse and clearing the lot.

c. The loss of sales in the existing retail outlet, if customers who previously drove across town to shop at the existing outlet become customers of the new store instead.

d. The

$15,000

in market research spent to evaluate customer demand.

e. Construction costs for the new store.

f. The value of the land if sold.

g. Interest expense on the debt borrowed to pay the construction costs.

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Part 1

a. Should the original purchase price of the land where the store will be located be included in the incremental earnings for the proposed new retail store?(Select from the drop-down menu.)

No, this item should not be included as part of the incremental earnings when evaluating the proposal.

Yes, this item should be included.

Part 2

b. Should the cost of demolishing the abandoned warehouse and clearing the lot be included in the incremental earnings for the proposed new retail store?(Select from the drop-down menu.)

Yes, this item should be included.

No, this item should not be included as part of the incremental earnings when evaluating the proposal.

Part 3

c. Should the loss of sales in the existing retail outlet, if customers who previously drove across town to shop at the existing outlet become customers of the new store instead, be included in the incremental earnings for the proposed new retail store?(Select from the drop-down menu.)

Yes, this item should be included.

No, this item should not be included as part of the incremental earnings when evaluating the proposal.

Part 4

d. Should the

$15,000

in market research spent to evaluate customer demand be included in the incremental earnings for the proposed new retail store?(Select from the drop-down menu.)

No, this item should not be included as part of the incremental earnings when evaluating the proposal.

Yes, this item should be included.

Part 5

e. Should the construction costs for the new store be included in the incremental earnings for the proposed new retail store?(Select from the drop-down menu.)

No, this item should not be included as part of the incremental earnings when evaluating the proposal.

Yes, this item should be included.

Part 6

f. Should the value of the land if sold be included in the incremental earnings for the proposed new retail store?(Select from the drop-down menu.)

No, this item should not be included as part of the incremental earnings when evaluating the proposal.

Yes, this item should be included.

Part 7

g. Should the interest expense on the debt borrowed to pay the construction costs be included in the incremental earnings for the proposed new retail store?(Select from the drop-down menu.)

Yes, this item should be included.

No, this item should not be included as part of the incremental earnings when evaluating the proposal.