Question: Question content area top Part 1 In selecting a media vehicle, media planners need to determine the cost of the vehicle's reach. To measure this,

Question content area top
Part 1
In selecting a media vehicle, media planners need to determine the cost of the vehicle's reach. To measure this, they use a method known as__________.
Question content area bottom
Part 1
A.
cost per5,000
B.
cost per 500
C.
cost per exposure
D.
cost per1,000
E.
cost of production

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