Question content area top

Part $1$

Many online retailers keep data on products that customers$$ buy, and even products they look at$.$ What do online retailers hope to gain from such$$ information?

Question content area bottom

Part $1$

Select all that apply.

A$.$

Revenue from selling the data to marketing companies

B$.$

Revenue from selling a$$ customer's data back to the customer

C$.$

Guidance in designs and placement of links to personalize the Web site experience

D$.$

Guidance in pricing and offers to help maximize profit