Question: Question content area top Part 1 Ranbaxy ( India ) in Brazil. Ranbaxy , an India - based pharmaceutical firm, has continuing problems with its
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RanbaxyIndia in Brazil.Ranbaxy an Indiabased pharmaceutical firm, has continuing problems with its cholesterol reduction product's price in one of its rapidly growing markets, Brazil. All product is produced in India, with costs and pricing initially stated in Indian rupeesRps but converted to Brazilian reaisR$ for distribution and sale in Brazil. In the unit volume was priced at
Rps comma
with a Brazilian reais price set at
R$
But in the reais appreciated in value versus the rupee, averaging
Rps
R$ In order to preserve the reais price and product profit margin in rupees, what should the new rupee price be set at
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