Question: Question content area top Part 1 Small airlines generally give better service than large ones. A question that asks the respondent to show the
Question content area top
Part
Small airlines generally give better service than large ones." A question that asks the respondent to show the amount of agreementdisagreement with this statement on a scale numbered from Strongly Disagree to Strongly Disagree is an example of an item.
Question content area bottom
Part
A
dichotomous
B
Likert scale
C
openended
D
intentiontobuy
E
semantic differential
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