Question content area top

Part $1$

When Interbrand uses competitive benchmarking and a structured evaluation of the$$ brand's clarity,$$ commitment, protection,$$ responsiveness, relevance,$$ differentiation, consistency,$$ presence, and understanding to determine the likelihood the brand will realize forecasted brand$$ earnings, it is$\_\_\_\_\_\_\_\_.$

Question content area bottom

Part $1$

A$.$

conducting financial analysis

B$.$

assessing brand strength

C$.$

conducting market segmentation

D$.$

calculating brand value

E$.$

assessing the role of branding