Question content area top

Part $1$

When the company has defined its channel$$ objectives, it should next identify its major channel alternatives in terms of the types of$$ intermediaries, the number of$$ intermediaries, and$\_\_\_\_\_\_\_\_\_\_.$

Question content area bottom

Part $1$

A$.$

whether to use intensive or exclusive distribution

B$.$

the profitability of the channel

C$.$

the responsibilities of channel members

D$.$

consumer needs

E$.$

economic criteria