Question: Question: Develop a Strategic Marketing Plan for a pharmaceutical manufacturing business using the fol... See this question in the app Develop a Strategic Marketing Plan

Question: Develop a Strategic Marketing Plan for a pharmaceutical manufacturing business using the fol...

See this question in the app

Develop a Strategic Marketing Plan for a medical supplies business using the following outline:

1. Business mission

2. Objectives

3. Situation analysis (SWOT analysis)

a) internal strengths and weaknesses

b) external opportunities

4. competitive advantage

5. Marketing strategy

a) Target market

b) positioning

c) marketing mix

6. Implementation, Evaluation and control

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