Question: |Question E 1 pts Why is Customer Relationship Management (CRM) one of the most valuable assets of a company? |Group of answer choices If Since

 |Question E 1 pts Why is Customer Relationship Management (CRM) one

|Question E 1 pts Why is Customer Relationship Management (CRM) one of the most valuable assets of a company? |Group of answer choices If" Since organisations have not been successful in implementing Supply Chain Management {SCM} systems, they have turned their resources towards Customer Relationship Management {CHM} t". CRM has proven to increase customer loyalty and retention and an organisation's profitability It" It is easy for a company to steal their competitor's loyal and devoted customers; therefore, companies need a viable process for targeting competitors' customers C Without CRM, it is impossible to effectively manage or cross-sell products to customers

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