QUESTION ELEVEN

What's the difference between short term and long-term memory? Define all the forms of Long- term memory, with examples?

i. Defined short- and long-term memory with difference discussed: .25 x 2 =.50 Marks

ii. Correctly listed and described all form of Long-term memory, with examples:1.0 x 3= 3 Marks

iii. Examples of long-term memory: .50 x 3 Marks= 1.5 marks

Q11= 5 Marks

QUESTION TWELVE

What are the four main situations that matter most to marketers? Give an example of each.

i. Listed each situation with a description and example: 4 x 1= 4 Marks

ii. Explained why each situation matters to marketers: 4 x .25 = 1 Marks

Q12 = 5 Marks

QUESTION THIRTEEN

What is interpretation? And what is the difference between all types of cognitive and affective interpretation?

i. Defined Interpretation: 1 Mark

ii. Correctly described all forms cognitive interpretation:1.5 x 2= 3 Marks

iii. Correctly described affective interpretation: 1 Mark

Q13= 5 Marks

QUESTION FOURTEEN

Why is it important to understand differences in non-verbal communication systems across cultures? Do all cultures view 'time' the same way? List and discuss all classifications of non-verbal communication in your answer, with examples

i. Described importance of non-verbal communication: 1 Mark

ii. Listed, described and provided examples of all seven (7) non-verbal classifications:.50 x 7 = 3.5 Marks

iii. Discussed the difference between time views: .50 Marks.

Q14= 5 Marks

QUESTION FIFTEEN

Which stimulus factors are most effective in attracting attention? List, describe and provide an example for 5 (five) stimulus factors.

i. Listed and described five stimulus factors: 5 x .50= 2.5 Mark

ii. Provided an example for each stimulus factor listed: 5 x .50= 2.5 Marks

Q15= 5 Marks

QUESTION SIXTEEN

Define each of the components of an attitude. What strategies could be used to change the following components of an attitude, provide examples in your answer: (a)Cognitive(b)Affective(c) Behavioural?

i. Correctly listed and described attitude components: 3 x .50 = 1.50 Marks

ii. Provided a strategy with example for cognitive component: 2 x .50 = 1 marks

iii. Provided a strategy with example for affective component: .75 + .50= 1.25 marks

iv. Provided a strategy with example for behavioral component: .75 + .50= 1.25 marks

Q16= 5 Marks