question: Explain porters five forces model and value chain-network for this case study

212 E-business CASE STUDY Asmi Agencies-E-market Asmi Agencies was started in 1995 to facilitate buying and properties in selected areas were displayed based and selling of properties. Mr Mudhollar beyan it wit on the searches his local networks. At that time the city of Pune Initially, the website was just a listing of properties, attracted the attention of many IT companies and the with limited options of searching. But it evolved over demand for different types of properties was rising time and new features were introduced. It then started It included industrial sheds, open lands, apartment advertising different properties, firms, and property- flats, and bungalows. This resulted in soaring property related services. Gradually, it became one of the prime prices. Vast areas and limited individual advertisements property Search portals of Pune. The portal attracted in newspapers made the role of estate agents very promotional messages from various construction firms Important. Mr Mudholkar realized the opportunity and advertisements of various new schemes. and started expanding his business. The advent of The firm offered support for context-based computers helped him automate searches, track the marketing. It even built interactive messaging services record of known vendors, and list the properties based and feedbacks for builders about properties. Further. on area. Advertisements in newspapers and word-of- bulletin boards, best properties, and loan scheme mouth publicity made his firm very popular among sections offered valuable information to customers. buyers and sellers. After 2002, the development in Even banks started advertising on this portal. Today, Pune gained momentum, which increased the demand the portal has listings of more than 1 lakh properties for property. It was no longer a buyer's market as from 40 cities of India. they were facing difficulties in locating properties. Mr Mudholkar mentioned that the agency had Without adequate Information, sometimes they customers and enquiries from other countries and ended up visiting properties that with some advanced planned to go global in the next three years. Asmi knowledge, they would never have visited. Agencies is one of the leading property-marketing Mr Mudholkar realized the need for a portal that portals. could reduce the efforts for buyers as well as sellers Further, he realized that this would help sellers and Discussion Questions construction companies to advertise their properties 1. Discuss the marketing strategy of Asmi Agencies. The portal can allow sellers to reach out to a selected 2. Discuss the contextual e-marketing at Asmi Agen- population. Even agents can advertise properties cles. known to them on the same portal. 3. Formulate an e-marketing strategy for the business The project was started with one of the expert to go global IT firms. Soon the portal came into existence. To 4. Discuss the scope that e-business has in real estate domain everyone's surprise, the response was extremely good. The e-marketing of properties was facilitated by 5. Discuss the different e-business models and organi- this portal. Further, advertisements of new schemes zations with reference to e-business domain