Question: QUESTION FIVE Part A: Explain the three types of reference group influences. Giving examples, explain how reference group influences can be used by Global Voyages

QUESTION FIVE Part A: Explain the three types of reference group influences. Giving examples, explain how reference group influences can be used by Global Voyages to dissuade consumers like Mr Tang who \"raised his voice in anger". (7.5 marks) Part B: Explain the notion of "invisible hand of culture\" in play within the context of this case study. (5 marks). *Populate your answers here... *Write the number of words at the end in brackets (800 maximum). *Add list of references if applicable

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