Question for table:If 1 in 13 people that explored the website completed a form last year, what was the cost per lead that year?

Previous Page Next Page Page 6 of 6 he following table shows the activity on Carol's Crafts store webpage resulting from heir social media campaign last year. The cost of the social media advertising ampaign last year was $20,000 generating $70,780 in revenue. he business would like to increase their social media campaign budget for this year. heir projected metrics with the increased budget are shown on the right of the able below. Marketing Activity Last Year (LY) This Year (TY) Metrics Projected Metrics Times Ad is displayed 250 000 275 000 Ad Clicks 9 000 11 000 Explore the Website 980 4 000 Complete a Form 1 200 Make a Purchase 335 580