Question: Question: For the marketing example in this chapter, if the budget is increased by $ 2 0 , 0 0 0 , how much will

Question: For the marketing example in this chapter, if the budget is increased by $20,000,how much will audience exposures be increased? If Biggs Department Store wanted the same total number of people exposed to each of thethree types of advertisements, how should the linear programming model be reformulated? What would be the new solution for this reformulated
For the marketing example in this chapter, if the budget is increased by $
2
0
,
0
0
0
,
how much will audience exposures be increased? If Biggs Department Store wanted the same total number of people exposed to each of the
three types of advertisements, how should the linear programming model be reformulated? What would be the new solution for this reformulated model?

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