Question: QUESTION FOUR (20 MARKS) a. Briefly explain any three (3) ethical issues in marketing research and suggest ways of adhering to ethical principles (6 marks)

QUESTION FOUR (20 MARKS) a. Briefly explain any three (3) ethical issues in marketing research and suggest ways of adhering to ethical principles (6 marks) b. Briefly explain any three (3) reasons for falling response rate in marketing research highlighting actions that can be taken to improve the level of response (6 marks) c. Briefly distinguish among exploratory, descriptive and explanatory research designs with examples. (6 marks) a. Discuss the role of piloting in questionnaire designing process. (2 marks)

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