Question: QUESTION FOUR (20 Marks) The abstract of a recent study published in a peer-reviewed business management journal stated the following: The data was analysed thematically.

QUESTION FOUR (20 Marks) The abstract of a recent study published in a peer-reviewed business management journal stated the following: The data was analysed thematically.

4.1. In light of the statement above, critically discuss Braun and Clarks (2022) reflexive thematic analysis framework, highlighting how it systematizes and increases the traceability and verification of the analysis. (12 marks)

4.2. Compare and contrast deductive thematic analysis and inductive thematic analysis. (8 marks)

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